B2B Travel · Fintech · International Growth
25 years at the intersection of B2B travel and payments. I help companies grow internationally, distribute smarter, and make their financial layer a competitive weapon — not just an operational cost.
I'm a senior commercial leader with over 25 years building and scaling B2B businesses at the intersection of travel distribution and fintech. At C-suite level — as CCO and CDO of leading travel technology companies — I ran P&L at board level, built international teams, and translated market complexity into structured commercial growth.
My career spans over a decade of deep operational exposure to the full travel distribution stack — from bedbank economics to XML/API connectivity, from OTA dynamics to enterprise key account management across EMEA, Asia, and the Americas. More recently, hands-on work in regulated fintech and payment infrastructure added a second, equally fluent dimension to my practice.
My differentiator is rare: I speak both languages fluently. I understand how distribution decisions affect payment flows, how payment infrastructure shapes commercial margins, and how the two layers — too often managed in silos — can become a single, powerful growth lever.
The AI360 Advisory thesis
"Real value emerges when distribution, product, and finance work as one. The loop only closes when the financial layer becomes a strategic commercial lever — not just an operational necessity."
This is the insight behind every engagement.
Services
Each engagement is different. What stays constant is the approach: sharp diagnosis, practical recommendations, and direct involvement in execution when it matters.
Market Expansion · Revenue Growth · GTM Strategy
Whether you're a bedbank, OTA, connectivity platform, or hotel group trying to scale internationally, I help you build the commercial architecture that actually works — from market entry to enterprise key account strategy.
Cost Efficiency · Payment Strategy · Fintech Selection
Most travel companies overpay for payments and underuse their financial infrastructure. I help you understand your actual costs, identify the right fintech partners, and turn your payment layer into a source of competitive advantage and margin recovery.
Who I work with
Bedbanks & Wholesalers
Distribution strategy, supplier relationships, buyer network expansion across key markets.
Connectivity Platforms
Commercial GTM for API/XML providers targeting OTAs, TMCs, and hotel chains internationally.
OTAs & Travel Marketplaces
Revenue growth, sales organisation design, and payment cost optimisation for online travel.
TMCs & Corporate Travel
Partner acquisition, fintech integration, and cost-efficiency strategy for managed travel.
Fintech & Payment Providers
Go-to-market into B2B travel — sector knowledge, key account access, and commercial structure.
Hotel Groups & DMCs
Distribution channel optimisation, payment terms negotiation, and margin recovery.
Ecosystems and market segments I know deeply
How it works
I work directly with founders, CEOs, and commercial leaders. Every engagement starts with a clear diagnostic and ends with something you can act on.
Discovery call
30 minutes to understand your situation, your goals, and where the real problem sits — not the symptom.
Diagnostic
Sharp assessment of your commercial model, distribution structure, or payment flows. Where the gaps are and what they cost you.
Roadmap
A clear, prioritised action plan. Not a 60-page report — a working document that drives decisions.
Execution support
Hands-on involvement when needed. Introductions, negotiations, team alignment, partner conversations.
Contact
If you're thinking about international expansion, distribution strategy, or making your payment infrastructure work harder — I'd like to hear what you're dealing with.
Working languages: English · Spanish · French · Catalan
Available for projects across Europe, Middle East, and Asia.
Tell me briefly what you're working on. I'll come back to you within 24 hours.